For this project, I designed four distinct logo concepts for Gemini Diamond, exploring different visual identities that reflect the brand’s elegance, luxury, and uniqueness. After review, one logo was selected as the final website logo. This project demonstrates my approach to brand identity design, from concept exploration to final selection and application.
The first logo combines the brand’s initials with a frontal view of a diamond. It is designed to be visually appealing while conveying the high quality and premium standard of Gemini Diamond.
The next three logos focus on line-based designs. Inspired by the name “Gemini,” I incorporated the Gemini zodiac symbol combined with a top-down view of a diamond to create elegant, minimalist logos that reflect the brand’s identity.
The final logo was selected from the four concepts. It was then refined and adapted into a series of color variations. These variations were applied across different brand materials to maintain a consistent and high-quality visual identity.