User research and user experience design for JellyCat
In the initial research phase, I conducted a comprehensive analysis of Jellycat’s brand background, market positioning, and communication strategy. I examined the brand’s social media influence and audience engagement across platforms, identified its target user segments, and studied its existing product lines and collections. This groundwork provided key insights into how Jellycat connects emotionally with consumers and informed my later design decisions for functional updates.
AI-generated avatars for visualization only
Building on the brand research, I conducted user interviews with three participants of different ages, genders, and professional backgrounds to understand their perceptions of Jellycat and uncover unmet needs. Through this qualitative research, I explored what emotional and functional values users associate with the brand. Additionally, I created an ecosystem mapping to visualize how Jellycat interacts with users across physical and digital touchpoints, identifying opportunities for experience improvement and functional updates.
From Insights to Prototype
After conducting user research and pain point analysis, I developed a prototype for a photo-personalized customization service. This concept responds to users’ emotional needs uncovered during the interviews—transforming Jellycat from a simple designer toy brand into a warm emotional companion.
