Resume

  • Pratt Institute                                                                                                                                                                                       08/2023 — 05/2025

    MFA Communications Design

    Hebei Institution of Fine Arts                                                                                                                       08/2015 — 12/2019

    BFA Fashion Design

  • GEMINI DIAMOND LLC Remote Dover, DE, US

    Junior Associate Art Director June 2025 - September 2025

    • Conducted competitive UX analysis of 10 jewelry brands’ digital experiences, synthesizing findings into actionable insights that informed a multi-platform launch strategy and ROI tracking framework

    • Planned and implemented A/B testing on campaign visuals to assess audience engagement and inform creative optimization for product-market fit

    • Developed a 4-page visual customization flow simplifying 3,450+ design combinations, improving decision efficiency and user comprehension in the diamond customization process

    • Translated qualitative feedback and behavioral data into design recommendations, enhancing user trust and clarity across online purchase journeys

    SHANGHAI YI QIN CULTURE COMMUNICATION CO., LTD. Shanghai, China

    Creative Designer & Styling Assistant July 2021 – July 2023

    • Collaborated with cross-functional teams on 80+ brand activations, applying user-centered design principles to align creative strategy with audience behavior

    • Led qualitative interviews with influencers and models during the Farfetch World Cup Campaign to identify pain points and optimize on-set experience, resulting in smoother workflow and 12K+ Weibo views

    • Synthesized user feedback from luxury campaigns (Vogue x Balmain, Estée Lauder) to improve cultural accuracy, visual coherence, and overall engagement

    • Supported cross-brand research initiatives, identifying user motivations and emotional drivers behind luxury product interactions

    SHANGHAI YUANMAI TRADING CO., LTD Shanghai, China

    Human Resources Coordinator February 2021 – June 2021

    • Observed and analyzed employee workflows across warehouse operations, identifying inefficiencies that informed a 15% reduction in absenteeism and overtime costs

    • Designed and implemented feedback surveys for frontline employees to evaluate operational pain points and improve cross-department collaboration

    • Synthesized findings into process improvements, increasing sorting efficiency by 50% and enhancing team satisfaction in high-volume fulfillment environments

  • CHINA FASHION ASSOCIATION Beijing, China

    Volunteer January 2019 - March 2019

    • Coordinated and styled 30+ models for Hebei Academy of Fine Arts fashion events, ensuring professional showcases for 500+ guests and the successful release of the graduate collection

    CHINA FASHION DISPLAY TRAINING PROGRAM Shanghai, China

    Student Assistant September 2018 - October 2018

    • Assisted professor in tutoring 20+ students and coordinating class logistics during the Fashion Display course. 75% earned the Intermediate Visual Merchandiser Certificate, including myself

    • Design: Graphic design, Branding, UI/UX, Digital Product Design, Packaging Design, Editorial Design

    • UX & Design Skills: UX Research, Usability Testing, Qualitative & Quantitative Methods, A/B Testing, Survey Design, User Interviews, Data Analysis, Design Thinking, Human-Centered Design, Journey Mapping

    • Creative Media: Photography, Video Editing, Fashion Styling

    • Languages: English ( Fluent), Mandarin ( Native)

    • Tools: · Figma, Adobe Creative Suite, Miro,  GPT Tools (for research synthesis), Capcut

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